To be clear, this shouldn’t be dismissed as superfluous or silly. Functional animation makes a website more intuitive and responsive. It’s based on the idea that people naturally track moving objects with their eyes. This is the subtle animation that is built into UX design. It may help to divide animation into two categories.įunctional animation. Without some judicious handling, a tool that is ideal for some cases can erroneously seem as if it’s the perfect solution for all of them. Once a designer begins to master animation, it’s easy for them to get caught up in the “wow” factor of it all. In order to use animation to create the best possible experiences on your website, stick with some best practices in the following areas: 1. ![]() This is a very important factor to consider given the increasingly competitive online market. According to statistics, animated explanations and guidance videos in online stores increase leads and conversions up to 20 percent. It’s important to take the end user’s emotions, preferences, and needs into consideration when designing the animations for your site, eCommerce store, or blog. This is where User Experience (UX) design comes into play. Let’s face it, most people would rather watch an animation then review a page of dry, boring text. ![]() Then, there’s the undeniable enjoyment factor. Not only can they increase understanding, but they can also better hold the user’s attention. ![]() Done right, they can really add to the user experience. This is a guest article by a business copywriter Erica Sunarjo.Īnimations are frequently used as a tool to demonstrate or explain concepts. Animations should consider technical guidelines and communication Animation should never slow down the experience
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